Wang Zhaozhan, Party chief of Changjie town, Ninghai county, promotes local razor clams in a livestream on Douyin, an online short video-sharing platform, on Feb 29. [Photo/cnnb.com.cn]

A livestream showing two head officials from a town in Ningbo promoting local specialty razor clams recently went viral online.

In the video, Wang Zhaozhan, Party chief of Chanjie town, Ninghai county, stood in the middle of an aquafarm wearing camouflage to promote local razor clams on Douyin, an online short video-sharing platform, on Feb 29.

Wang carried a basket of clams and explained what made the clams unique. His gloves were covered with mud, indicating that the clams were freshly caught.

According to Wang, clams from Changjie town have a shiny yellow shell with bold and clear stripes. "They smell fragrant and taste tender and sweet," he said.

In addition, Shi Rou, the town's mayor, explained how the town cooked the clams, and plenty of viewers left comments saying the video made their month watering.

At the end of the stream, he asked viewers to scan a QR code and place some orders.

"Scan it, Scan it, and Scan it."

His manner of speaking was similar to Li Jiaqi, who is considered Taobao's “king of lipstick” on the website's livestreaming platform.

Wang hoped that livestreaming would help Changjie town promote its clams and revive the local clam market.

Changjie is known as the "home of razor clams" in China, and more than 7,000 of the town’s residents are involved in the seafood industry.

Official data shows that the town produced 3,584 tons of razor clams in 2019, generating about 71 million yuan ($10.5 million) in revenue.

The livestreamed advertisement is part of an online razor clam festival launched by the local government to boost sales amid the epidemic.

As of 4 pm Feb 29, 409 orders for razor clams totaling 1,024.5 kilograms had been sold on the town's online store.