Online retail sales surpass 50b yuan in Q1
A woman promotes clothes via livestreaming in Ningbo, East China's Zhejiang province. [Photo/Ningbo Daily]
Online retail sales in Ningbo, East China's Zhejiang province expanded 9.9 percent year-on-year to 50.94 billion yuan ($7.83 billion) in the first quarter of the year, official data showed.
The growth rate is 3 percentage points higher the provincial average over the three-month period, according to the Ningbo Municipal Bureau of Commerce.
As of March, Ningbo had roughly 96,000 active online stores that provided 99,000 jobs.
The top three goods sold online from the city from January to March are digital products, clothing, shoes and bags as well as home decorations, with their combined sales accounting for 73.7 percent of the city's total.
Strong spending power had to some extent fueled the sales growth. Official statistics show that online spending by Ningbo residents hit 31.42 billion yuan in the first three months of this year, ranking second in Zhejiang. In March alone, their online consumption reached 11.54 billion yuan.
The local government has set the target of achieving a year-on-year growth of 8 percent in online retail sales this year.