The literary event "Coastal Ningbo Reading Seasons", featuring over 5,000 reading-themed activities, is launched in Ningbo on April 27. [Photo provided to chinadaily.com.cn]

Ningbo in Zhejiang province launched a literacy campaign on April 27 to create a better reading environment for residents and encourage more people to read.

The event, entitled "Coastal Ningbo Reading Seasons", was launched by the Publicity Department of the CPC Ningbo Municipal Committee, the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism, Ningbo Daily Group, and Ningbo Media Group. More than 5,000 reading-themed activities will be held throughout the year across the city.

The activities will be divided into four parts, corresponding to the four seasons.

In spring, the reading activities focus on "yu" (cultivation). A series of activities such as a youth reading competition and family reading activities will be held to help youngsters cultivate an interest in reading.

In summer, activities will revolve around "pin" (taste), aiming to create a better reading environment for the public. Activities are expected to include book bazaars, bookmobiles, and salons.

The activities to be launched in autumn will focus on "jian" (recommendation), and experts, writers, and celebrities will participate.

The winter theme is "yun" (deposition). An activity will be launched to promote traditional Chinese virtues such as filial piety, during which participants will write letters to their parents and children.

In addition, bookstores, libraries, and public reading spaces will hold over 100 reading activities.