China's toy industry is embedded with huge business opportunities as reflected by the enthusiasm of both children and adults.

At the 2024 China Toy Expo in Shanghai, visitors can see 17 categories of toy products, including fashion and collectible toys, educational toys, wooden/bamboo toys and board game cards, fully demonstrating the new level of industrial development.

The three-day event, running from Oct 16 to 18, attracts more than 2,500 toy companies from home and abroad to the Shanghai New International Expo Centre.

Toys not only entertain people, be a symbol of good feelings or memories but can also be educational with huge hidden business opportunities to explore as showcased at the 2024 China International Fair for Trade in Services in Beijing.