Zhejiang blends heritage and innovation at CIIE

The Vibrant Zhejiang booth is seen at the eighth China International Import Expo in Shanghai on Nov 5. [Photo/Department of Commerce of Zhejiang Province]

The eighth China International Import Expo opened on Nov 5 in Shanghai, where Zhejiang province presented its sixth consecutive showcase under the theme Vibrant Zhejiang.

Spanning about 600 square meters, the pavilion shows 60 Zhejiang enterprises in culture and technology, merging traditional craftsmanship with cutting-edge innovation to offer visitors a sensory journey through time.

The exhibition highlights eight of Zhejiang's signature historical industries — tea, silk, yellow rice wine, traditional Chinese medicine, wood carving, stone engraving, stationery, and celadon — integrating time-honored brands and intangible cultural heritage.

Adding a modern touch, Game Science brought its global hit Black Myth: Wukong to the booth, demonstrating Unreal Engine technology that reimagines an Eastern mythic world.