Ningbo's per capita sports consumption tops 2,600 yuan
A sports stadium in Ningbo, East China's Zhejiang province. [Photo/IC]
Ningbo's total sports consumption scale stood at about 25.2 billion yuan ($3.88 billion) in 2020, according to a report recently released by the Ningbo municipal bureau of sports.
The report, which was released by local authorities for the first time, was made on the basis of a survey sampling 4,805 people.
The city's per capita sports consumption was 2,684.31 yuan, accounting for 7.8 percent of the per capita living consumption expenditure and 4.5 percent of the per capita disposable income.
According to the report, local residents spent an average of roughly 1,843 yuan in purchasing sports goods, with the majority of residents opting to shop online.
Ningbo's Jiangbe district and Beilun district saw higher sports consumption than other parts of the city, with the per capita sport consumption of the both places exceeding 3,000 yuan.
The average sports consumption for males in Ningbo stood at 2,948.10 yuan, while the figure for females reached 2,396.30 yuan.
Badminton and basketball are the two most popular sports in the city.
In 2020, the per capita consumption on the sports lottery in Ningbo was 58.66 yuan, accounting for 2.2 percent of the total.
Sports lottery consumption is negatively correlated with education level, according to the report.
Residents with a graduate degree or above spent an average of 31.91 yuan on sports lottery purchases, while the figure for those with an undergraduate degree and a high school degree or below stood at 54.09 yuan and 71.32 yuan respectively.
The lack of leisure time, disposable income, as well as limited venues and facilities are the three main reasons that hinder sports consumption among local residents, the report said.