Visitors are seen at the 2022 Ningbo International Tourism Exhibition, which was held from Dec 23 to 25. [Photo/Ningbo Evening News]

The 2022 Ningbo International Tourism Exhibition was held in Ningbo, Zhejiang province from Dec 23 to 25, according to local media reports. 

This year, the three-day event had 500 booths across 13,000 square meters of exhibition space and attracted more than 260 travel agents from countries including Bulgaria, Japan and Malaysia, the organizers said. 

New products related to winter sports, hot springs, camping and study tours were showcased at the event.

Authorities issued 1 million yuan ($142,857) in coupons that can be used to purchase cultural and tourism products during the event.

Videos related to the exhibition garnered over 3.55 million views on the video-sharing platform Douyin in just three days.

First held in 2014, the exhibition is presently one of the most influential tourism exhibitions in China and serves as an important platform for raising the city's tourism profile, boosting tourism consumption and promoting industry exchanges.

A booth decorated with stuffed toys at the 2022 Ningbo International Tourism Exhibition. [Photo/Ningbo Evening News]