Tide News, an app affiliated with Zhejiang Daily Press Group, was launched in Hangzhou, capital city of Zhejiang province on Feb 18.

Merging the three platforms of Zhejiang News, Tianmu News and TheHour News and incorporating high-quality resources from the Zhejiang Daily Press Group, Zhejiang Media Group, as well as 11 cities and 90 counties (cities and districts) in Zhejiang, Tide News aims to offer a diverse range of media content.

The primary objective of the platform is to showcase trustworthy and engaging content from Zhejiang and present it to a wider audience both within China and around the globe. Its mission is to highlight Zhejiang's cultural and historical significance while keeping up with the latest news and trends, making it an invaluable resource for anyone seeking an authentic and up-to-date glimpse into this vibrant province.

Logo of Tide News. [Photo provided to ezhejiang.gov.cn]

The Tide News app features a content "ecosystem" that combines original content with professionally generated content, user-generated content, and occupationally generated content. The combination of video, text and pictures will provide a well-rounded and engaging user experience.

Zhang Zhi'an, a professor from the School of Journalism at Fudan University, said that the launch of the Tide News platform marks a new phase in the development of the country’s mainstream media platforms, and signals the arrival of a new era. With stronger resource integration capabilities, the platform is now poised to expand its reach and influence even further, added Zhang.

The app has also introduced a partnership and support program to further enhance its offerings. The partnership program was signed in collaboration with leading e-commerce companies such as Alibaba, Huawei, Baidu and Douyin (the Chinese version of TikTok), while the support program is designed to assist influencers, celebrities and scholars in generating high-quality content.