Ningbo hosts 'Hi-Go' CEEC Product Shopping Festival with exclusive vouchers

A diverse range of Central and Eastern European products are displayed. [Photo/cnnb.com.cn]

The 2025 "Hi-Go" CEEC Products Shopping Festival was launched in Ningbo on May 21, offering 1.5 million yuan ($208,161) in consumer vouchers over five days. The event showcases a large number of Central and Eastern European (CEE) products, accessible both online and at physical stores.

This year's lineup includes Polish milk, Hungarian noble rot wine, Bulgarian rose water, and Slovenian ski gear, alongside new additions such as Serbian honey, summer shawls, and fine wines from Montenegro.

Vouchers come in two types — general and special discounts. General vouchers can be collected online through the UnionPay app or via QR codes at the Central and Eastern European Countries' Products Pavilion.

General vouchers offer discounts ranging from 30 to 900 yuan, while special discount vouchers, valid only at the pavilion, range from 5 to 888 yuan.

Shoppers can redeem vouchers at the Central and Eastern European Countries' Products Pavilion and the Hangzhou Bay South Bank Service Area's CEE Direct Sales Hub.

Beyond shopping, visitors can take part in a stamp collection challenge, earning exclusive cultural merchandise. During the 4th China-Central and Eastern European Countries Expo & International Consumer Goods Fair, the pavilion will feature activities like a guest country livestream, a Czech crystal appreciation session, and a Bulgarian rose-themed cultural event.